E10 Biofuels campaign

In 2017 the Queensland Government ran a consumer education campaign “E10 OK” in conjunction with the launch of its biofuels mandate.

The message was that a lot can happen in ten years, referring to the development of E10 fuel. The feature picture was taken at a bus stop in Brisbane CBD.

In the picture below, the “ten years ago” version of me looks at the future. On the left I’m in my mid-level management clothes, while ten years later, the kids have grown, I’ve moved up the executive ladder, with more disposable income and time to spend it. A lot happened in ten years!

The shoot was at Jesse Smith’s Fox Street Studio. The advertising agency was Ogilvy Brisbane, Senior Art Director was Simon Budzevski.

queensland-consumer-education-campaign-on-biofuels

Many thanks to the hair (Tania Travers), make-up (Sharon Robbins) and wardrobe (Julie Weir) artists who worked on me that day. I didn’t recognise myself by the time they’d finished. Here are some shots from that day.

I am represented by Agency 888.

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